MAJOR GIFTS AND ENGAGEMENT FUNDRAISING
JULY 20, 2017
11 AM PACIFIC | 2 PM EASTERN
Wondering how you can do more with less yet still raise major gifts and planned gifts?
Don’t worry. You CAN succeed — with engagement fundraising!
In this presentation, MarketSmart CEO & Founder, Greg Warner, pushes aside all the confusing and expensive buzz words you’ve struggled with in the past. Words such as “age-based targeting” and “multi-channel marketing.” Instead, he uses simple terminologies and a lot of visuals to explain how to engage with more major and legacy gift prospects (even if you have a low budget and very limited resources) resulting in tremendous rewards that will support your organization’s mission for generations to come.
During this webinar you’ll learn:
- Inexpensive ways to market major and legacy gifts
- The similarities between marketing relationships and real relationships
- The four stages of the marketing funnel for major and legacy gifts
- New concepts in legacy and major gift marketing that get results
- How to use engagement fundraising to manage the consideration process
- How to construct the perfect offer to inspire more donor engagement
about the presenter
greg warner from marketsmart
Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. MarketSmart's innovative products and services use Internet tracking technologies to help fundraisers zero-in on the donors most likely to support their organizations with large, major or legacy gifts. In 2013, Greg coined the phrase "Engagement Fundraising" to encapsulate his breakthrough fundraising formula for achieving extraordinary results.
His firm, MarketSmart, has successfully assisted a wide array of clients including The Smithsonian, Dana Farber Cancer Institute, City of Hope Cancer Research Center, Food for the Poor, Human Rights Campaign, Human Rights Watch, Ocean Conservancy, The United States Holocaust Museum, tons of colleges and universities and too many others in every sector to list.
Greg lives with his wife and two children in Bethesda, Maryland. He answers his own phone and can be reached easily at firstname.lastname@example.org.